| Custom
Workshop: Branding from Authentic Self by Cindy Atlee: May 7th,
2004
When
the Product is You: Branding from Authentic Self
How self-employed professionals can tell their own meaningful brand
stories, create compelling marketing materials and imaginatively
portray their unique value to clients.
May 7th, 2004, 9:30-4:30 p.m., Bethesda, Maryland.
Every
self-employed professional has a meaningful and authentic brand
story to tell a story that will motivate, inspire and attract the
clients you were truly meant to have. In this experiential one-day
workshop, you'll learn how to:
- Develop
a vivid and compelling brand identity for your business based
on the power of your authentic persona.
- Discover
the difference between a generic marketing approach that simply
promotes your industry and a relevant, engaging brand strategy
that creates an attraction field for your business.
- Identify
your most powerful marketing tool -- a brand personality that
communicates who you really are and conveys the unique value you
offer clients.
- Create
a communications storyline for your business that casts you as
the central figure in a compelling, enduring story.
- Transform
your deepest business vision, values and purpose into messages
that motivate prospects to do business with you.
Branding
from Authentic Self is for you if you're a self-employed
professional or practitioner--consultant, freelancer, professional
or personal service provider, coach, counselor or therapist, independent
agent or entrepreneur and want to:
- Identify
your ideal clients and focus your marketing energy on attracting
them
- Present
your unique gifts in the most memorable and differentiating way
- Use
the power of your authentic self to talk persuasively about your
business
- Vividly
portray your business through letters, brochures, flyers, web
sites and any other type of marketing vehicle.
Branding
from Authentic Self is facilitated by Cindy Atlee,
a communications strategist and coach with 15+ years of brand development
expertise for such clients as America Online, Hair Cuttery, Sylvan
Learning Centers and Fresh Fields. She's passionate about helping
other business owners bring authentic vision alive through powerful
branding.
Seminar
Fee: $195
Reservations: coatlee@kohlmanatlee.com
Phone: 703-917-0958
|
